Monday, July 26, 2010

Muslim are not allowed to show frontal pic of a woman with hair. How would you advertise product like shampoo?

Certain Muslims countries like Saudi do not allow advertisers to show a frontal picture of a woman with her hair. This creates a challenge for companies like Unilever or procter %26amp; Gamble that want to advertise hair products (e.g. shampoo). How would you tackle this challenge?Muslim are not allowed to show frontal pic of a woman with hair. How would you advertise product like shampoo?
actually they do. it just doesn't happen in real life. it's because women are very modest in most arab countries and in the muslim world. another reason they cover their hair is because they love god and don't feel they need to disrespect their bodies for material want.Muslim are not allowed to show frontal pic of a woman with hair. How would you advertise product like shampoo?
Use a culturally sensitive analogy. For example, feature the product %26amp; product logo prominently, and an acceptable positive image of a woman. Juxtapose a positive hair image from another source and the implication of what your product will achieve. For example, assume that your market research shows that white Arabian horses are a positive and acceptable symbol that evoke a positive emotional response. Show the gleaming, luxurious mane of the animal, or the product used on the animal. If an animal image proves negative or demeaning, use a fantasy/metaphor -- desert sands transformed to lush luxurious growth. Look at the myths and literature of the culture for archtypes, but be careful to do your research to ensure that you are thorough -- it's the difference between the positive image of a beautiful stallion, and calling somebody's wife/sister/mother a horse -- or worse!
Well, a rear-view picture would be sufficient for hair care products--you can see more of the hair that way anyway. Also, for producgts like, say, lipstick, it is okay to show simply the woman's lips as long as the rest of the face is not shown. Same for mascara.
Use male models.......
Guess it's a man's shampoo world! That is a neat question to ask. I believe that men make the purchases for domestic household items in Islam anyway.

No comments:

Post a Comment