I've been dying my hair red (supposedly the most fade-prone color) for years, and used a bevy of products. I also don't like to spend an insane amount of cash. I finally found a shampoo and conditioner that keeps in the color: Freeman's Color Fresh. It's relatively inexpensive ($4 at drugstore.com), and works great. A month and still red.
Wait at least 24 hours after dyeing before you wash or even rinse.
As for extra products, I like any leave-in conditioner spray with a UV filter. Since it's summer and you might be in a pool, fully wet your hair with fresh water and spray on a little leave-in before you swim. John Frieda has a really nice silicone sealer (it's in the Radiant Red collection, but there's no color) that works great to smooth out rough ends and add a little shine.
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